Georgia on Heritage, Curiosity, & Sparkle

Georgia is someone I deeply admire. She’s gracious, warm, and open – the kind of person who makes you feel immediately at ease. She’s also incredibly sharp, having built a successful career at Adobe while simultaneously growing a thriving presence as a watch expert, consultant, and storyteller.

If you follow the space, you know women’s watches are having a moment. You could say she’s riding that momentum, but truly, she’s helping drive it – through her curiosity, her presence, and the way she engages so thoughtfully with her growing community. She’s already playing in the big leagues: attending the Longines flagship opening alongside Jennifer Lawrence is only the beginning. I know this piece will feel like an early time marker (no pun intended) when we look back in a few years.

On a personal level, Georgia is someone I genuinely look up to. She’s open to new people and experiences – the connector in her circle. She’s also an incredible host, the kind who curates conversation and creates a space where everyone feels comfortable. She understands atmosphere and how to make a room feel like a home.

And today, we get to enjoy her Tribeca penthouse, a space she shares with friends – vibrant, personal, and full of character, just like her.

Helen: I’d love to paint a picture for our readers, because you have so many dimensions. Tell us a little about where you’re from and your upbringing.

Georgia: I’m originally from London. I grew up in Hampstead, which is truly my favorite place in the world. Hampstead Heath is magical: grounding, healing, part of who I am. My family still lives in London, and I’m very close with them. I’m one of four siblings, so going home feels like returning to a full house.

I moved to New York at 23 for an unpaid internship at a fashion app. I was broke but thrilled. There’s something special about experiencing New York with no money – you invent your life in real time. After that came San Francisco for Sephora and Apple, back to New York for a startup, then LA, then back to New York for Adobe. It’s been a long, winding loop, but somehow always centered around curiosity and opportunity.

Helen: You’re such a dynamic and open person. What values have shaped that?

Georgia: Curiosity, connection, and authenticity.

I was incredibly shy growing up – my twin sister was the outgoing one. I used to watch her interact with people and think, How do you do that? She taught me what connection looks like.

Curiosity, though, has always been natural to me. I love learning. I love understanding people. If someone’s world is different from mine, I want to know everything – where they come from, what shaped them, what they care about. It’s how I feel closest to people.

Helen: Tell me about your time in New York. Does it feel like home now?

Georgia: London will always be home, but New York is where I feel like the best version of myself. The city makes me feel electric – like opportunity and connection are just waiting for you to step outside. I feel sparkly here. It’s where I feel the most me.

Helen: You’re an incredible host. What do you love most about bringing people together?

Georgia: I love making people feel comfortable. I’m very attuned to energy, and the biggest joy for me is creating a space where people instantly relax into themselves. When people feel comfortable, everything opens up – connection, conversation, authenticity. That’s what I aim for every time.

Helen: What’s the best lesson hosting has taught you? What makes a dinner party truly great?

Georgia: That you can’t control everyone’s experience. As a host, especially an empathetic one, you want everyone to be happy – but you can’t curate every moment.

The best thing you can do is create the atmosphere: warmth, comfort, a sense of ease. After that, people will have whatever experience they’re meant to have. Letting go of perfection was hard for me, but it’s been liberating.

Helen: This feels like a natural segue into your work in watches – because so much of what you do is about creating connection. What first drew you into the world of watches?

Georgia: I didn’t grow up in a watch family at all. But during Covid, approaching my 30th birthday, I decided I wanted to buy myself a gold Rolex. It took me a year and a half of deep diving, researching, learning everything I could. That curiosity opened the whole world.

I joined a watch club in LA. I wrote the most embarrassingly passionate email about why I loved watches. I was the only woman there, surrounded by lovely, deeply knowledgeable nerds. It was the best entry point.

Helen: How did you actually break into the watch community?

Georgia: By showing up and being genuinely curious. People in the watch world love when you care – when you ask real questions. I wasn’t trying to perform expertise. I was learning, listening, absorbing. That’s what opened every door.

Helen: Impossible question: if you could only keep one watch, what would it be?

Georgia: My Boucheron from my grandmother. It’s the only thing I have left from her. My dad once suggested melting it down for the gold – thankfully I didn’t. It was tiny, made for a five-inch wrist, and I had to go to a goldsmith to make it wearable.

But it connects me to her. It feels like a piece of her life wrapped around my wrist. That’s the one I’d save in a fire.

Helen: You’ve also started a dinner series bringing together watch lovers, collectors, and friends. How has that shaped your community and your work?

Georgia: It’s been one of the most meaningful experiences. Watch events can be incredible but not always intimate. My dinners are capped at 20 people, curated intentionally – vintage lovers, movement obsessives, people who share a taste or sensibility.

And we barely talk about watches. The watches get us in the room, but the connection is about everything else. It feels like merging my two worlds: hosting and horology. People leave knowing each other, not just each other’s watches.

Helen: What makes you most proud of what you’ve created so far?

Georgia: The messages I get from people asking for help identifying a watch passed down through their family. The trust in that – letting me be part of their history – is such an honor. Helping someone understand the story behind a watch is like giving them a connection point to someone they loved. That’s the kind of impact that really stays with me.

Helen: You’re so authentic online – it’s what makes people connect with you. What has building this presence taught you?

Georgia: That authenticity is everything. People can sense when something isn’t real.

It’s vulnerable putting yourself out there, especially as a woman in a male-dominated space, but watches genuinely light me up. It’s a passion. I think people connect to that spark, and I’m grateful for it. Instagram opened doors I didn’t even know existed.

Helen: Now for a personal note – you’ve found yourself a lovely boyfriend, and you seem so happy.

Georgia: I’m head over heels. Truly. I was single for about six years – dating, but very much in my own lane. Then I met Justin in a sauna on Valentine’s Day (I know, it sounds like a rom-com). He’s supportive, creative, just as busy as I am, and never makes me feel like I need to shrink to fit. We cheer for each other equally.

Helen: What has this new relationship taught you?

Georgia: Patience, partnership, and the beauty of letting someone in. I’m very efficient with my time and protective of my routine, but being with someone teaches you to soften – to consider another person, to compromise.

He wants to learn about watches, too. He wants to take a watchmaking course with me so he can understand what I love. It’s the sweetest thing.

Helen: And because I have to ask… if Justin were a watch, which one would he be?

Georgia: I think he’d be a steel Patek Nautilus – the 4700. He’s actually likes gold, but the 4700 in steel feels like him. It’s a high compliment.

Helen: And to close, looking out over the next year, what do you want it to look and feel like?

Georgia: I want to be a more intentional storyteller – to create content that goes deeper, that illuminates the heritage behind brands people might not know. There’s a whole audience of women with spending power who aren’t being spoken to. I want to help change that.

There are so many beautiful stories in this industry. I want to help tell them.